The Blueprint
Welcome to The Blueprint Podcast—where we throw out the old blueprint so you can become who you were always meant to be.
The Blueprint Podcast is a Top 1.5% show for a reason. Host Jason Smith, with a unique background in law enforcement and a master’s in Threat and Response Management from the University of Chicago, distills complicated topics into clear, actionable insights, all while providing a sense of humor and real-world perspective.
He helps you heal the relationship you have with yourself—the core foundation for building the relationships you actually desire.
You'll immerse yourself in conversations with top authors, coaches, researchers, and others who share inspiring stories of resilience and growth. Beyond the deep dives, you'll also find a variety of content covering real-time events, Q&As, and yes, maybe even some aliens. There's truly something for everyone in every episode.
This is where you take your personal power back from the places you’ve given it away to so freely. It’s time to become who you were always meant to be.
If you're a new listener, you're in the right place. Want more? Follow along @jbirdfit on all platforms. Ask a question: info.jbirdfit@gmail.com
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The Blueprint
Ep. 99 No Ticket to High Ticket: Tanner Chidester’s Rise to Millions
Tanner Chidester went from struggling entrepreneur to scaling multiple seven and eight-figure businesses—but after hitting $1M/month, he realized something was missing. In this episode, we dive deep into his journey, from early hustle to high-ticket coaching success, and the hard lessons about money, fulfillment, and business scalability.
Tanner reveals why most entrepreneurs stall at six figures, how to pivot when strategies stop working, and what separates business owners who plateau from those who scale past $1M/month.
What You’ll Learn in This Episode:
✔️ The mindset shift Tanner made after hitting $1M/month
✔️ Why coaching & consulting businesses have an income ceiling
✔️ The biggest hiring mistakes that prevent business growth
✔️ How to scale past $100K/month (most entrepreneurs get this wrong)
✔️ The future of AI in business, content, and marketing
✔️ Why high-ticket is actually easier to sell than low-ticket
If you’re scaling your business, struggling with sales, or looking for your next big pivot, this episode is packed with insights from someone who’s done it at the highest level.
- DM @tanner.chidester on Instagram with "Blueprint Podcast" to connect.
- Listen on Apple, Spotify, and YouTube
Subscribe, leave a review, and share this episode!
Key Takeaways & Lessons from the Episode
1. The “Million a Month” Realization: Money Won’t Fix Everything
- Tanner hit $1M/month, threw a huge party, and quickly realized… no one cared.
- After sacrificing friendships, relationships, and free time, he started questioning what actually mattered.
- His new goal: Building businesses that don’t just make money, but also fuel personal growth and freedom.
2. Why Coaching & Consulting Won’t Make You a Billionaire
- High-ticket coaching is great for cash flow, but bad for scale because it requires manual fulfillment.
- After interviewing ultra-high-net-worth individuals, Tanner found that billion-dollar businesses have:
- Private Equity: Buying & scaling businesses.
- Hedge Funds: Managing investor capital at scale.
- Tech & SaaS: Low-overhead, high-leverage products.
- If freedom & scalability matter, you need a business that delivers consistent value without constant effort.
3. The 80/20 Rule for Pivoting When Business Strategies Stop Working
- Many entrepreneurs panic and completely overhaul their strategies too quickly.
- Instead, test new strategies gradually → Keep 80% of your budget/resources in what’s still working and 20% in testing new approaches.
- Example: If spending $10K/month on ads, keep $8K in proven methods, $2K for testing.
4. Scaling from $100K to $1M: Why Most Entrepreneurs Stall
- 0-100K/month: Can be brute-forced with hard work and personal effort.
- 100K-1M/month: Requires hiring, delegati
